Online tools are a great way for your customers to engage and interact with your brand.
Maki from Dosh Dosh suggests creating a powerful long-term social media marketing strategy by developing services, tools and free complementary services. These are not only a great way to enhance your customer experience online and to drive engagement, but you can get some real customer feedback to optimize your products and communications. Here are some ideas for online services and tools for your website.
Calculators ~ these days customers want more control and to make the most of their money. Calculators allow customers to interact, get more information, visualize savings or calculate shipping costs. They're a great way to connect emotionally and capture more sales.
Personal Online Dashboard ~ let’s customers track their purchase history with you, savings earned, payments made, special offers and to update their product preferences. Include other items like recent news, latest events or new product features, shopping tip of the day, product discounts, daily deals or the hottest items other customers are buying right now.
Customer Wishlist ~ let your customers create a list of products they would like from your store or suggest products that you don’t currently stock. You can include product reviews, video and shopping ideas to provide inspiration.
Customer Lists ~ create simple templates that allow your customers to make a family budget, shopping list or to create travel plans. Make it easy for them to add images, maps and then send, print, store or update.
Customer Alerts ~ allow customers to sign up for email alerts to receive information and the latest news on your products and services
Product or price comparison tools ~ customers want to select and easily compare products and prices so product or price comparison tools are excellent. To enhance sales multi-product landing pages work great and generate a lift in conversion by providing more customer information and product choice.
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Building Complementary Services: A Powerful Long-Term Social Media Marketing Strategy
