About Me

Hi, I’m Mike West and I write the Innovation Reactor blog. My objective is to provide new ideas on product development, innovation and cutting-edge marketing techniques for improving your business.

I work at PayPal, Inc. in San Jose, California, where I manage product development and marketing for US Consumer Products.

Previously I worked as UK Marketing Director for American Express where I managed new product development, innovation and consumer marketing.

With over 10 years experience managing strategy, planning, customer research, competitive analysis, idea generation, product design, development and marketing communications across the customer lifecycle, I want to help you create an innovation reaction within your business.